Abstract:
This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, lifestyles, usage, and demographics and what professional evaluator assessments (i.e. Odor Evaluation Board) of fragrances characterize how consumer differ in their perceptions. In application, this technique provides perfumers and marketers with new insights into the complex, hidden cause and effect relationships between a fragrance as a complex stimulus and different consumer experiences. This technique greatly increases the ability of perfumers to quickly design fragrances for applications targeting specific consumer segments.
This could also be of interest:
Research Papers
Improving consumer fragrance testing
Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Ivor Shalofsky
Company: Symrise AG
May 15, 2005
Research Papers
Fragrance creation
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Beth A. Prevost
 
December 1, 1996
Research Papers
The fragrance that is me
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Hans-Otto Schmidt
 
December 1, 1996
