You searched for: "*"

The results has been filter on Tags containing Copy Testing.
ANA has found 14 results for you, in 136 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

An experiment of copy-testing for posters (French)

Research in the area of postering seems to have been somewhat neglected, although this medium is of unquestionable importance. Its very special characteristics, in fact, format as well as placement, content, and method of acting have always made...

Catalogue: ESOMAR Congress 1966
Author: Nicolas Lebeuf
September 1, 1966
×

Citation

Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters (French). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters-french-


Research papers

A reassessment of the role of the pre-test in advertising research

What I would like to do is to suggest that ad pre-testing (or "copy-testing") techniques can be simplified considerably and their efficiency greatly improved by a reassessment of the role which the pre-test should play in improving the effectiveness...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Peter A. Rusby
June 1, 1966
×

Citation

Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-reassessment-of-the-role-of-the-pre-test-in-advertising-research


Research papers

The Delta Copy Test

We decided to improve the diagnostic and prognostic value of our copy tests and conducted a number of experiments which measured the effect of advertising in terms of changes of attitudes towards the advertising product or service. The Delta Copy...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Otto W. Rohde
June 15, 1965
×

Citation

Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-delta-copy-test-


Research papers

The Delta Copy Test I

The Delta Copy Test deals with a problem, which is bound to come up regularly in the process of creating a well-planned advertising campaign if the responsible team happens to have a clear understanding of the difference between the purchase...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Ulrich Jetter
June 15, 1965
×

Citation

Jetter, U. (1965a, June 15). The Delta Copy Test I. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-delta-copy-test-i


Research papers

Experiments in comparative content of copy-test

Let list all the copy-test methods which we Included in our research programme. One of the methods has been used since 1961 in our agency, the other tests are such offered by market research institutes as standardised methods. The tests described in...

Catalogue: ESOMAR Congress 1964
Author: Heinz Alpers
September 7, 1964
×

Citation

Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test