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Research papers

Drilling or mining?

The paper reviews the developments which have taken place in the retailer panel services in the late 80's and early 90's, with specific reference to the move from retail audits to scanning based services and the current trend towards census data. The...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Author: Tony Antoniou
February 1, 1997

Research papers

The application of retail audit information in the Middle East

This paper describes how standard Retail Audit data can be enhanced "Management Information". The dynamism seen in the F.M.C.G's in the Middle East markets over the past two years with the explosive launch of new brands has focused the emphasis of...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Tony Antoniou
January 1, 1994

Research papers

The use of retail audit research in developing and maintaining effective retail distribution

The paper gives an overview of the relationships between two key pieces of retail audit information, sales share and distribution. It shows how, if used correctly, retail audit data can give management a means of focussing their resources to increase...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Tony Antoniou
June 15, 1992

Research papers

Retail audit panels in the Middle East

This paper describes the experience of AMER in setting up and running retail audits in the region. This is confined to our experience because this is the first open discussion on the subject and we cannot, therefore, refer to the experience of our...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Tony Antoniou
June 15, 1987