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Research papers

The modern upper middle classes in Western and Central Eastern Europe

Recently, BankAustria Creditanstalt has successfully developed a strategy to target the upper mainstream market in Austria by using the Sinus-Milieu® approach. The extension of that strategy to the markets in Central and Eastern Europe is...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Agnieszka Krason, Michael Schipperges, Martin Mayr
Company: SINUS Markt- und Sozialforschung GmbH
March 30, 2003
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Citation

Krason, Schipperges and Mayr (2003a, March 30). The modern upper middle classes in Western and Central Eastern Europe . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-modern-upper-middle-classes-in-western-and-central-eastern-europe-


Research papers

Development of a new brand concept

Consumer insight is a hot topic in the marketing community. What is the precise definition of consumer insight and how can a brand profit from in-depth knowledge and understanding of consumer's consumption style? This paper aims to provide an insight...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Ronald Renkema, Carlos Zwikker
Company: Diageo
March 30, 2003
×

Citation

Renkema and Zwikker (2003a, March 30). Development of a new brand concept . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/development-of-a-new-brand-concept-