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Research papers

Market transformation after five years

The paper aims at providing an overview of the results of the transformation process after five years, with the emphasis on failures rather than on achievements. The bias is deliberate, aiming at better exposing problems and resulting policy...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Dariusz K. Rosati
April 1, 1995
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Citation

Rosati, D. K. (1995a, April 01). Market transformation after five years. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-transformation-after-five-years


Research papers

Is customer satisfaction really reflected in traditional customer satisfaction measures?

This paper questions some of the conventional approaches and ways that many manufacturers look at and use customer service research, in particular, Customer Service Monitors: The use of vague 'scales' to measure performance. The way the...

Catalogue: International Automotive Marketing Conference 1994
Authors: Ruth McNeil, Mark Carpenter
June 15, 1994
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Citation

McNeil and Carpenter (1994a, June 15). Is customer satisfaction really reflected in traditional customer satisfaction measures?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-customer-satisfaction-really-reflected-in-traditional-customer-satisfaction-measures-


Research papers

Mystery shopping it volume products making the channel accountable

The paper will introduce some of the major marketing issues facing vendors of IT hardware and software. An increasingly competitive market environment is forcing such companies to consider the following key questions: What is the best mix of channels...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Jeffrey Peel, Alex Johnston
June 15, 1994
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Citation

Peel and Johnston (1994a, June 15). Mystery shopping it volume products making the channel accountable. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mystery-shopping-it-volume-products-making-the-channel-accountable


Research papers

Sic transit gloria

This paper describes the development and implementation of a research programme devised to evaluate the customer service and transit time performance of carriers within the international air express industry. More specifically, the research which was...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: Andy Booth, John Kelly
June 15, 1992
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Citation

Booth and Kelly (1992a, June 15). Sic transit gloria. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sic-transit-gloria


Research papers

The pharmaceutical business in the Middle East

The pharmaceutical market of the Middle East today is characterized by its complexity and inability to offer trends towards global thinking. The Gulf crisis has certainly helped to exacerbate differences, market by market, throughout the region. This...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hocine Sidi Said
June 15, 1992
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Citation

Said, H. S. (1992a, June 15). The pharmaceutical business in the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-pharmaceutical-business-in-the-middle-east


Research papers

Small business banking

The paper argues that the small business market is a key sector for banks, providing the future base for the important corporate middle market and that there are opportunities for hunks to increase their business profitability in this sector while at...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Mervyn Flack
June 15, 1992
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Citation

Flack, M. (1992a, June 15). Small business banking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/small-business-banking


Research papers

Approaches to tracking the impact of national destination advertising

The approach adopted to assessing the effectiveness of national destination advertising, where the final sale is not made in an easily measured fashion, should ideally be multi- facetted. In the case of major changes in advertising campaigns made by...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Ciaran Tuite
June 15, 1991
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Citation

Tuite, C. (1991a, June 15). Approaches to tracking the impact of national destination advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/approaches-to-tracking-the-impact-of-national-destination-advertising


Research papers

Search for the real market and real development: The treatment days analysis

1993 and beyond there will be an ongoing harmonisation process of prices, presentations, patent terms, etc. in the pharmaceutical market of the EC. Individual industry and government actions and re-actions in addition will change the market...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Horst Gunter Schneider
June 15, 1991
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Citation

Schneider, H. G. (1991a, June 15). Search for the real market and real development: The treatment days analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/search-for-the-real-market-and-real-development-the-treatment-days-analysis


Research papers

Third world meets first world

Huge changes are occurring in South Africa. Change in Africa has occurred, as it has in Eastern Europe, as a result of social, economic and political pressure. Some of these social and economic pressures are discussed in this paper. Thousands of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Timothy D. Cooke
September 1, 1990
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Citation

Cooke, T. D. (1990a, September 01). Third world meets first world . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/third-world-meets-first-world-