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Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French). ANA - ESOMAR. Retrieved May 15, 2024, from
Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved May 15, 2024, from
https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument
Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved May 15, 2024, from
https://ana.esomar.org/documents/the-child-audience-for-radio-and-television