Abstract:
Broadcasting lays an adult world open to any child who can turn a switch, displaying this world effortlessly, vividly and for the-most part uncritically. The more television takes over from radio as the main broadcasting medium, the greater the attraction to the child. The BBC has shared the general concern in recent years about the effect of broadcasting on children, and has recognised that a primary need In this field is to be able to assess the child audience, its size and, if possible, its reactions. This paper outlines the evolution and methods of their present system of finding out the number of children listening to or viewing each programme broadcast, with brief references to the results and to current experiments in the more difficult problem of gauging children's reactions to programmes.
Research Papers
Measuring television audience reactions by multivariate analysis techniques
Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Ian R. Haldane
 
February 1, 1970
Case Studies
Alone or together in front of the television set
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Alexander P. Nielsen
 
June 15, 1998
