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Research papers

Unsolved problems in media planning and media research and their interaction

If there is one field of research where misunderstandings are plentiful, than it is in the field of multi-media A.I.R. research intended for the media planning function. The basic problem is that a medium has to tell its prospective customers, what...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Benno Stoppelman
June 15, 1984
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Citation

Stoppelman, B. (1984a, June 15). Unsolved problems in media planning and media research and their interaction. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/unsolved-problems-in-media-planning-and-media-research-and-their-interaction


Research papers

How distribution research contributes to the solution of distribution problems in the publishing trade

The present paper by Dr. G. Ypma and Dr. B. Stoppelman is mainly born from the fact that everybody in publishing is confronted with distribution problems. A distribution seminar like this puts these issues right in the middle of the limelight. In...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: G. Ypma, Benno Stoppelman
December 1, 1976
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Citation

Ypma and Stoppelman (1976a, December 01). How distribution research contributes to the solution of distribution problems in the publishing trade. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/how-distribution-research-contributes-to-the-solution-of-distribution-problems-in-the-publishing-trade


Research papers

How to improve the quality of research?

Quality is not a property in itself. It can be stated that quality is always related to costs. This is the reason why one could speak about the quality-cost-complex. Both factors are interrelated. Better research designs or bigger samples or both...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Lies Deggeller, Benno Stoppelman
August 1, 1975
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Citation

Deggeller and Stoppelman (1975a, August 01). How to improve the quality of research?. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/how-to-improve-the-quality-of-research-


Research papers

In-store designs

For in-store designs one has to define a standard of measurement. In most cases it is no use to design something with the use of only one store. It is preferable to use a reasonable number of stores. Great attention should be paid to the unsolvable...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Benno Stoppelman
August 1, 1975
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Citation

Stoppelman, B. (1975a, August 01). In-store designs. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/in-store-designs


Research papers

The function of media

Media have very different characteristics, not only in terms of differences in readership or listenership and this type of related dimensions, but I am also thinking of differences in communication capacity based on differences in the level of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Benno Stoppelman
September 1, 1974
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Citation

Stoppelman, B. (1974a, September 01). The function of media . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-function-of-media-


Research papers

The development of food retailing in The Netherlands

The Netherlands can be characterised as a small, heavily urbanised country, with a quickly growing population. On one hand the population is very young, + 28% below 14 years of age, on the other hand rather old; 14% over 65 years. The western part of...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Benno Stoppelman
November 1, 1969
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Citation

Stoppelman, B. (1969a, November 01). The development of food retailing in The Netherlands. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-development-of-food-retailing-in-the-netherlands