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Research reports

Qualitative research into alternative Aquafresh positioning

The positioning and communication of Aquafresh inthe UK market is currently being re-examined tofind ways of improving the brand's performance.Due to the success of the brand in some overseasmarkets on different advertising platforms, it wasdecided...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research into alternative Aquafresh positioning. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-aquafresh-positioning


Research reports

Qualitative research on foam aerosol products

Beecham Products have available three aerosolfoam products.The objectives of the research reported here wereto assess:1. Reactions to the general concept of aerosolfoam hair products;2. Responses to aerosol foam hair product formsin setting agents,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
×

Citation

, C. (1974a, January 03). Qualitative research on foam aerosol products. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-foam-aerosol-products