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Research papers
Performance: The "F word"
We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena DÃaz Alarcón, Eugenia Tarzibachi
Company: Trendsity SRL
March 19, 2018
Research papers
Erotic Capital as a platform for innovation and communication
Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Cinzia Paterlini, Elena Bucci
November 22, 2017
Videos
ANA/AFE #SeeHer movement addresses unconscious bias in media
The Association of National Advertisers (ANA), and its subcommittee, the Alliance for Family Entertainment (AFE) launched #SEEHER, a movement to increase accurate portrayal of women and girls in media. Advertising and entertainment programming are a...
Catalogue: Congress 2017: Visionary
Authors: Gary Getto, Jim Bechtold, Joel Klein, Shelley Zalis
November 7, 2017
Case studies
Digesting glocal
In the case of the present study, introducing an intercultural way of working unveiled pre-existing dynamics that reproduced the dichotomy of us versus them, notably within gender roles. For this reason, and recognising our own feminine perspective...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Jill Jefferis, Brisa Cristina Correa de Araujo, MarÃa Luz Moreno
Company: OCEANWISE
November 7, 2017
Videos
From village to Virtual Reality
My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India's most pervasive and intractable issues: Domestic Violence and Sex Trafficking....
Catalogue: Congress 2017: Visionary
Author: Hannah Surabhi
October 26, 2017
Videos
Erotic Capital as a platform for innovation and communication
Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Cinzia Paterlini, Elena Bucci
January 11, 2017
Research papers
Leveraging and empowering Cambodia's other half
Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...
Catalogue: Congress 2016: #WOW
Authors: Rebecca L. Norris, Layhour Sao
Company: KANTAR TNS Malaysia
September 22, 2016
Videos
The Latinas' beauty bag
An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...
Catalogue: Latin America 2016: Research Renovation
Authors: Paola Toscano, Fernanda Nobrega
June 15, 2016
Videos
