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Videos

Breaking the silence

This presentation talks about research made adifference in the lives of women in Mongolia. UNFPAMongolia, in collaboration with the Mongolian government with funding from theSwiss Agency for Development and Cooperation, initiated the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Nastasha Francesca Jimenez
September 8, 2019

Research papers

Internet Saathi: Building a digital India for all

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}A study by Kantar TNS (2017) found that female Internet users in India are prevented from accessing the Internet due to affordability, lack of knowledge, lack of device ownership, and a...

Catalogue: Asia Pacific 2019
Authors: Matthew Beal, Ashley Woods
Companies: Google, Kantar
May 22, 2019

Research papers

Shrugging off gender inequality

We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative...

Catalogue: Asia Pacific 2019
Authors: Deanna Elstrom, Emi Nishiyama
Companies: Ipsos MRBI, Unilever
May 22, 2019

Research papers

Please don't make me think about thinking!

Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...

Catalogue: Asia Pacific 2019
Authors: Siew Hoong Chan, Nasrin Shafeghat
Companies: MACROMILL, INC., Dentsu Macromill Insight
May 22, 2019

Research papers

In-store shopper analytics

The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVE’s brand with relevant information to work...

Catalogue: Latin America 2019
Authors: Mariana Monge, Bárbara Lecaros
Companies: L'Oréal, Neurometrics
April 7, 2019

Research papers

Positive gender portrayal in advertising

This paper describes how we developed a framework from cultural insight to help our marketers and our creative agencies avoid stereotypes and represent gender more progressively in our brand communications. The paper will also explain how we...

Catalogue: Congress 2018
Author: Andrew Geoghegan
Company: Diageo
September 23, 2018

Videos

Positive gender portrayal in advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Catalogue: Congress 2018
Author: Andrew Geoghegan
Company: Diageo
September 23, 2018

Videos

Menstrual hygiene management study in DRC

This very important piece of research is something that could make a real difference to half the population.

Catalogue: Congress 2018
Author: Martin Kern
September 23, 2018

Videos

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018
Author: Urpi Torrado
September 23, 2018