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Research papers

Guruism to globalism?

How does the research buyer gauge the value of alternative qualitative proposals - that is, value in the broadest possible sense of input to the marketing process within the client company? The researcher/research company who has enjoyed previous...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Roger Jupp, Robin Challis
June 15, 1990
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Citation

Jupp and Challis (1990a, June 15). Guruism to globalism?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/guruism-to-globalism-


Research papers

Compatibility between decentralisation and cohesion

In designing, implementing, developing and maintaining the organisation of a multinational computer services company, one must first of all respect the constraints linked to service. In its development, as well as in its management, GSI has preserved...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jean Luis Brousse
June 15, 1990
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Citation

Brousse, J. . (1990a, June 15). Compatibility between decentralisation and cohesion. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/compatibility-between-decentralisation-and-cohesion


Research papers

ASAB quality

This paper is an effort to describe a quality process that is going on, at a big service company in Sweden. A process that is aiming to a better relation with the customers and an improved internal climate.

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Ake Ericsson, Anna Kahn
June 15, 1987
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Citation

Ericsson and Kahn (1987a, June 15). ASAB quality. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/asab-quality


Research papers

The acceptance of 'electronic banking' services by private customers (German)

In recent years, this has completely changed: technology has intruded to a great extend on the bank-customer relationship. Automated cash dispensers and account-with- drawl printers were the forerunners in the area of self- service. Electronic money,...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1986
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Citation

Pfleiderer, R. (1986a, June 15). The acceptance of 'electronic banking' services by private customers (German). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-acceptance-of-electronic-banking-services-by-private-customers-german-


Research papers

The acceptance of 'electronic banking' services by private customers

In recent years, this has completely changed: technology has intruded to a great extend on the bank-customer relationship. Automated cash dispensers and account-with- drawl printers were the forerunners in the area of self- service. Electronic money,...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1986
×

Citation

Pfleiderer, R. (1986a, June 15). The acceptance of 'electronic banking' services by private customers. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-acceptance-of-electronic-banking-services-by-private-customers