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Research papers

What do readers do when their newspapers and weeklies fail?

In 1977 we had in Denmark a labour dispute giving stoppages in the publishing of dailies for a period of 3 weeks and irregularities in the publishing of weeklies. This happens every second year, but in 1977 it was a special situation as the greatest...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Sigurd Bennike
November 1, 1979
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Citation

Bennike, S. (1979a, November 01). What do readers do when their newspapers and weeklies fail?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-do-readers-do-when-their-newspapers-and-weeklies-fail-


Research papers

Efficiency analysis of a sales force

The purpose of this paper is to describe a method whereby the problem of salesforce efficiency can be solved. We have discovered how to deduce simple rules from available quantitative data and how the application of these rules can lead to a coherent...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Didier Truchot
August 1, 1975
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Citation

Truchot, D. (1975a, August 01). Efficiency analysis of a sales force. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/efficiency-analysis-of-a-sales-force


Research papers

Efficiency analysis of a sales force (French)

The purpose of this paper is to describe a method whereby the problem of salesforce efficiency can be solved. We have discovered how to deduce simple rules from available quantitative data and how the application of these rules can lead to a coherent...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Didier Truchot
August 1, 1975
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Citation

Truchot, D. (1975a, August 01). Efficiency analysis of a sales force (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/efficiency-analysis-of-a-sales-force-french-


Research reports

VIM advertising research

The general objectives were to assess in qualitativeterms which concept and concepts appeared to be mostlikely to reinforce loyalties to Vim and to attract womenundecided between Vim and Ajax.More specifically, the objectives were:1. To examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 19, 1975
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Citation

, C. (1975a, February 19). VIM advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/vim-advertising-research


Research papers

The Kansas City milkman and other stories

First of all, a magazine or a newspaper is an object, something that you can touch and handle, something that - with a few exceptions - you have to buy with your own money. Let us take the example of a magazine; its format, its weight, the quality of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Jean Mée
June 15, 1974
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Citation

Mée, J. (1974a, June 15). The Kansas City milkman and other stories. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-kansas-city-milkman-and-other-stories


Research reports

Research on Birds Eye Pea advertising in the north

This research was designed to examine ideas foradvertising Birds Eye Peas in the North (Lancashire andYorkshire). Four advertising concepts/treatments wereavailable. The general objectives of this research were: 1. To indicate what types of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1974
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Citation

, C. (1974a, March 02). Research on Birds Eye Pea advertising in the north . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-on-birds-eye-pea-advertising-in-the-north-


Research reports

Kensitas Club

Consideration is being given to a new promotionalscheme for the Kensitas brands. The main objects ofthe scheme are:1. In the short term to maintain loyalty byincreasing contact between the smoker and thecompany;2. In the long term to provide...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 12, 1973
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Citation

, C. (1973a, February 12). Kensitas Club. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/kensitas-club


Research reports

Qualitative research on instant coffee

This research was undertaken to examine reactions to theproposition: "If you can't give them Nescafe',better not give them coffee"as communicated by two possible commercial treatments. The commercials were developed to be part of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research on instant coffee. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-instant-coffee


Research papers

Loyalty reports

In this document we describe the basic structure of buyer behaviour for a certain frequently-bought branded product. The purpose is to illustrate, in terms of a real-life but coded example, the analysis of brand-switching, of heavy buyers, of...

Catalogue: Seminar 1972: Panels
Author: Gerald J. Goodhardt
June 15, 1972
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Citation

Goodhardt, G. J. (1972a, June 15). Loyalty reports . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/loyalty-reports-