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Loyalty reports

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Panels

Author: Gerald J. Goodhardt

Abstract:

In this document we describe the basic structure of buyer behaviour for a certain frequently-bought branded product. The purpose is to illustrate, in terms of a real-life but coded example, the analysis of brand-switching, of heavy buyers, of penetration growth and of repeat-buying loyalty which are provided by our "Loyalty Reports" service.

Gerald J. Goodhardt

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Research Papers

Brand loyalty

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Ian D. Greig

 

September 1, 1996

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Citation

Greig, I. D. (1996a, September 01). Brand loyalty . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/brand-loyalty-


Research Papers

Brand loyalty among mobile phone users

Catalogue: Latin America 2002

Authors: Paulo Luís Gomes Alves, Silvia Aquino

 

May 12, 2002

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Citation

Alves and Aquino (2002a, May 12). Brand loyalty among mobile phone users. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/brand-loyalty-among-mobile-phone-users


Research Papers

Brand loyalty and equity

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Ian D. Greig

 

June 15, 1998

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Citation

Greig, I. D. (1998a, June 15). Brand loyalty and equity. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/brand-loyalty-and-equity


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Citation

Goodhardt, G. J. (1972a, June 15). Loyalty reports . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/brand-loyalty-and-equity