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Loyalty reports

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Panels

Author: Gerald J. Goodhardt

Abstract:

In this document we describe the basic structure of buyer behaviour for a certain frequently-bought branded product. The purpose is to illustrate, in terms of a real-life but coded example, the analysis of brand-switching, of heavy buyers, of penetration growth and of repeat-buying loyalty which are provided by our "Loyalty Reports" service.

Gerald J. Goodhardt

Author

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Citation

Goodhardt, G. J. (1972a, June 15). Loyalty reports . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/loyalty-reports-