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Research papers

Maintaining the brand DNA

This paper reviews the general preferences of Chinese car consumers. Using an upper-medium car pre-launch as a case study, this paper examines upper-medium car segment consumers' local tastes, helping car manufacturers to make informed judgments...

Catalogue: Automotive 2006
Author: Mingzhu Qi
Company: KANTAR TNS Malaysia
February 27, 2006
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Citation

Qi, M. (2006a, February 27). Maintaining the brand DNA. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/maintaining-the-brand-dna


Research papers

Automobile dealer distribution model

This paper develops an automobile dealer distribution model taking into consideration the unbalance in economic base and comprehensive strength among the 266 regional major cities in China.Using the different automobile-consumption policy orientation...

Catalogue: Asia Pacific 2004
Authors: Mingzhu Qi, Lin Lei
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Qi and Lei (2004a, March 28). Automobile dealer distribution model. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/automobile-dealer-distribution-model