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Research papers

DIY - New life or the death of research?

The use of online websites for 'do it yourself' research has created a lot of debate - even panic - in research media. In fact, there is no actual feedback from clients or agencies to help us understand the changes happening now and determine the...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lucy Davison, Richard Thornton
Companies: Keen as Mustard Marketing, Cint AB
September 15, 2010
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Citation

Davison and Thornton (2010a, September 15). DIY - New life or the death of research?. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/diy---new-life-or-the-death-of-research-


Research papers

Moving tracking studies on-line

This paper describes how the idea, set-up, test and the following transition of a large field data (100% open answers) process from telephone to the internet was carried out. It also describes what problems were encountered and how these were dealt...

Catalogue: Panel Research 2007
Authors: Fredrik Nauckhoff, Bo Mattson, Fredrik Östgren
Companies: Cint AB, Nepa
October 28, 2007
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Citation

Nauckhoff, Mattson and Östgren (2007a, October 28). Moving tracking studies on-line. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/moving-tracking-studies-on-line


Research papers
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Citation

Aaron, Beckwith, Blacknell, Fitzgibbons and Souda (1970a, January 01). Amplifying Human Insights with AI . ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/amplifying-human-insights-with-ai-


Research papers

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
Companies: Zappi, MARS, Mars Wrigley
January 1, 1970
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Citation

Umana, Reinhardt and Kennedy (1970a, January 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/ai-power-and-human-expertise