Moving tracking studies on-line

Date of publication: October 28, 2007

Catalogue: Panel Research 2007

Abstract:

This paper describes how the idea, set-up, test and the following transition of a large field data (100% open answers) process from telephone to the internet was carried out. It also describes what problems were encountered and how these were dealt with. Finally it also gives an idea on how a move to the internet can drastically raise efficiency in large-scale tracking by changing the role of the project manager to the role of an operator, overseeing an automated process, resulting in lower costs, and higher quality overall.

Fredrik Nauckhoff

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Bo Mattson

Author

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Fredrik Östgren

Author

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