Resources Library by ANA

Beyond brand tracking

Coca-Cola, as one of the global sponsors of the 2014 FIFA World Cup in Brazil, engaged in discussions with BrainJuicer to develop and implement a tool for the continuous tracking of their integrated communication plans, which would be able to measure...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Gabriel Aleixo, Flavio Marcondes

April 4, 2014

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big

Authors: Tang Ruihong, Caroline Ji

September 26, 2013

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big

Authors: Caroline Ji, Ruihong Tang

June 15, 2013

Optimising advertising ROI

Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic principles of TV advertising response implied by the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Author: Keith Spencer

Company: Ipsos MRBI

April 17, 2012

Horses for courses - RPD or PeopleMeter?

This paper revisits predictions made in one of the very first papers about Return Path Data delivered in 2005 at WAM . Incorporating findings from a qualitative survey of clients conducted exclusively for this paper, the presenters examine how the...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: George Shababb, Richard Marks

Company: KANTAR TNS Malaysia

October 21, 2010

Social TV and the clockwork orange

Social media are hot - Facebook, Twitter or YouTube- everyone can share viewer experiences. Rather than focus on the influence that 'new' social media have on television viewers, this paper stresses the importance of 'old' social viewing: watching...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui

Companies: Stichting Kijkonderzoek (SKO), GfK

October 21, 2010

Canada's cross media consumer database

As magazines are increasingly delivered in multi-platform digital formats, and the internet continues to grow as an advertising medium, the convergence of these two trends leads buyers and sellers to seek one single source for media and consumer...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Pasquale A. Pellegrini, Hastings Withers

Company: comScore ARS

October 21, 2010

Will Twitter change the way that market researchers communicate?

Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao

Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI

April 20, 2010

Managing media planning and brand positioning across media platforms

A new tool, Touchpoint, uses co-branding theories to plan a media mix across platforms that best match the brand profile of an advertiser. This is done by matching the brand profile of the advertiser to that of a media vehicle through hundreds of...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Fredrik Nauckhoff, Per Asberg, Carl Hemmingsson

Company: Nepa

May 7, 2009