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Horses for courses - RPD or PeopleMeter?

Date of publication: October 21, 2010

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

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Authors: George Shababb, Richard Marks

Abstract:

This paper revisits predictions made in one of the very first papers about Return Path Data delivered in 2005 at WAM . Incorporating findings from a qualitative survey of clients conducted exclusively for this paper, the presenters examine how the new technique has evolved in terms of business need and research techniques. The unique aspects of both PeopleMeter and RPD data are contrasted to underline the complementary nature of both approaches.

George Shababb

Author

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Richard Marks

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van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved June 23, 2025, from


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Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Peter J. Danaher, Terence W. Beed

 

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https://ana.esomar.org/documents/development-of-a-rotation-strategy-for-the-new-zealand-peoplemeter-panel


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Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Joseph Khoury, Hugues Chavenon

 

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Citation

Shababb and Marks (2010a, October 21). Horses for courses - RPD or PeopleMeter?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/quality-control-of-tv-peoplemeter-panels