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Research papers

Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market

The "Risk Analysis model" used by our company after David B. Hertz' and Mac Kinsey's specialists reports, was specially helpful at a time of preliminary studies we did before coming to the decision to launch a serie of new floor care products in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: G. Fabian
August 1, 1971
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Citation

Fabian, G. (1971a, August 01). Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/utilisation-of-a-risk-analysis-model-to-determine-the-opportunity-for-a-firm-to-get-into-a-new-market


Research papers

Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market (French)

The "Risk Analysis model" used by our company after David B. Hertz' and Mac Kinsey's specialists reports, was specially helpful at a time of preliminary studies we did before coming to the decision to launch a serie of new floor care products in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: G. Fabian
August 1, 1971
×

Citation

Fabian, G. (1971a, August 01). Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/utilisation-of-a-risk-analysis-model-to-determine-the-opportunity-for-a-firm-to-get-into-a-new-market-french-


Research papers

Comments on papers: Session I

I consider that the need of the farmer to obtain a reasonable return on his capital investment has been insufficiently stressed in the papers that we have just heard. There is little doubt that the dairy cow produces a better level of economic return...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: K. W. Aspinall
Company: GSK
May 1, 1968
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Citation

Aspinall, K. W. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/comments-on-papers-