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Research papers

Internet on wheels

The e-commerce Industry has been increasing at a steady pace worldwide for the past 5 years. However, in emerging markets its relevance and accelerated growth has just started in the past 1 to 2 years and it will continue to grow as internet...

Catalogue: Latin America 2008
Authors: Ivan Casas, Gonzalo Peña, Guilherme Caldas de Castro
May 13, 2008
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Citation

Casas, Peña and Caldas de Castro (2008a, May 13). Internet on wheels. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/internet-on-wheels


Research papers

Gaining synergy through multi-method research

This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies. The Nokia Trends Study and a concurrent Online Panel Survey study were utilized as a base to perform parallel testing. This...

Catalogue: Panel Research 2006
Authors: Ivan Casas, Gonzalo Peña, Calixto Perez-Galan
October 8, 2006
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Citation

Casas, Peña and Perez-Galan (2006a, October 08). Gaining synergy through multi-method research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/gaining-synergy-through-multi-method-research


Research papers

Nokia colors

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line. The quantitative research study was performed in Argentina, Brazil, Chile, Colombia,...

Catalogue: Latin America 2006
Authors: Ivan Casas, Gonzalo Peña, Jose Sosa
October 8, 2006
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Citation

Casas, Peña and Sosa (2006a, October 08). Nokia colors. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/nokia-colors