Back

Gaining synergy through multi-method research

Date of publication: October 8, 2006

Catalogue: Panel Research 2006

Authors: Ivan Casas, Gonzalo Peña, Calixto Perez-Galan

Abstract:

This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies. The Nokia Trends Study and a concurrent Online Panel Survey study were utilized as a base to perform parallel testing. This paper includes a thorough analysis of parallel testing of the Nokia Trends recall study in various countries in Latin America using face-to-face surveys (using mobile devices) and comparing it with a similar online panel research study.

Ivan Casas

Author

This is a long description of some author details.

Gonzalo Peña

Author

This is a long description of some author details.

Calixto Perez-Galan

Author

This is a long description of some author details.

This could also be of interest:

Case Studies

A case of corporate communication through media synergy

Catalogue: WM3 2009: Change Is In The Air...

Authors: Matteo Cardani, Carlotta Ventura

Company: Wavemaker

May 7, 2009

×

Citation

Cardani and Ventura (2009a, May 07). A case of corporate communication through media synergy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-case-of-corporate-communication-through-media-synergy


Research Papers

Measuring television viewership through a multi-method approach

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: George Terhanian, John Bremer, Randall K. Thomas, Thomas F. Delaney

 

June 18, 2004

×

Citation

Terhanian, Bremer, Thomas and Delaney (2004a, June 18). Measuring television viewership through a multi-method approach. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-television-viewership-through-a-multi-method-approach


Research Papers

German radio multi-method survey 1995

Catalogue: 2nd Radio Research Symposium

Author: Dieter Müller-Veeh

 

June 15, 1997

×

Citation

Müller-Veeh, D. (1997a, June 15). German radio multi-method survey 1995. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/german-radio-multi-method-survey-1995


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Casas, Peña and Perez-Galan (2006a, October 08). Gaining synergy through multi-method research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/german-radio-multi-method-survey-1995