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Gaining synergy through multi-method research

Date of publication: October 8, 2006

Catalogue: Panel Research 2006

Authors: Ivan Casas, Gonzalo Peña, Calixto Perez-Galan

Abstract:

This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies. The Nokia Trends Study and a concurrent Online Panel Survey study were utilized as a base to perform parallel testing. This paper includes a thorough analysis of parallel testing of the Nokia Trends recall study in various countries in Latin America using face-to-face surveys (using mobile devices) and comparing it with a similar online panel research study.

Ivan Casas

Author

This is a long description of some author details.

Gonzalo Peña

Author

This is a long description of some author details.

Calixto Perez-Galan

Author

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Research Papers

Nokia colors

Catalogue: Latin America 2006

Authors: Ivan Casas, Gonzalo Peña, Jose Sosa

 

October 8, 2006

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Citation

Casas, Peña and Sosa (2006a, October 08). Nokia colors. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/nokia-colors


Research Papers

The future of work

Catalogue: Congress 2009: Leading The Way

Authors: Andy Dexter, Leanne Tomasevic, Keith Bailey, Adam Chmielowski

Company: Truth

September 22, 2009

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Citation

Dexter, Tomasevic, Bailey and Chmielowski (2009a, September 22). The future of work. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-future-of-work


Research Papers

Billion dollar baby

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Madhumita Chakraborty, Sandeep Arora

Companies: PepsiCo, Datamatics Global Services Ltd

April 20, 2010

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Citation

Chakraborty and Arora (2010a, April 20). Billion dollar baby. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/billion-dollar-baby


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Citation

Casas, Peña and Perez-Galan (2006a, October 08). Gaining synergy through multi-method research. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/billion-dollar-baby