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Gaining synergy through multi-method research

Date of publication: October 8, 2006

Catalogue: Panel Research 2006

Authors: Ivan Casas, Gonzalo Peña, Calixto Perez-Galan

Abstract:

This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies. The Nokia Trends Study and a concurrent Online Panel Survey study were utilized as a base to perform parallel testing. This paper includes a thorough analysis of parallel testing of the Nokia Trends recall study in various countries in Latin America using face-to-face surveys (using mobile devices) and comparing it with a similar online panel research study.

Ivan Casas

Author

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Gonzalo Peña

Author

This is a long description of some author details.

Calixto Perez-Galan

Author

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Casas, Peña and Perez-Galan (2006a, October 08). Gaining synergy through multi-method research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/german-radio-multi-method-survey-1995