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Research papers

Merde a vous

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are shared by most as well as those that keep...

Catalogue: Latin America 2006
Authors: Roberto Lobl, Luisa Fernanda Streber
Company: IBOPE Inteligencia
October 10, 2006
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Citation

Lobl and Streber (2006a, October 10). Merde a vous. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/merde-a-vous


Research papers

First experiences of harmonized TV ratings in Latin America

The harmonization criteria regarding TV measurement across countries is now a reality in Latin America with a pan-regional TV rating database in its first stage with Argentina, Brazil, Chile and Mexico audiences. The objective of this paper is not...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Luisa Fernanda Streber, Boris Pauzner, Carlos Alberto Huaira Contreras
Company: IBOPE Inteligencia
June 9, 2002
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Citation

Streber, Pauzner and Contreras (2002a, June 09). First experiences of harmonized TV ratings in Latin America . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/first-experiences-of-harmonized-tv-ratings-in-latin-america-


Research papers

Proposal for reach and frequency calculation in a continuos panel (Spanish)

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Jose Ruben Elias, Luisa Fernanda Streber
Company: IBOPE AGB Mexico
June 15, 1997
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Citation

Elias and Streber (1997a, June 15). Proposal for reach and frequency calculation in a continuos panel (Spanish). ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/proposal-for-reach-and-frequency-calculation-in-a-continuos-panel-spanish-


Research papers

Proposal for reach and frequency calculation in a continuos panel

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Jose Ruben Elias, Luisa Fernanda Streber
Company: IBOPE AGB Mexico
May 1, 1997
×

Citation

Elias and Streber (1997a, May 01). Proposal for reach and frequency calculation in a continuos panel. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/proposal-for-reach-and-frequency-calculation-in-a-continuos-panel