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Date of publication: October 10, 2006

Catalogue: Latin America 2006

Abstract:

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are shared by most as well as those that keep cultures apart. To understand the dynamics of values and attitudes in the region, authors have looked into more than 100 opinion and attitude statements in six Latin American markets, benchmarked by seven other western or emerging markets.

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