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Research papers

Emerging from the shadow of consumer panels

This paper reviews the specific challenges faced by Business to Business (B2B) researchers in using internet access panels.The history of internet research has been dominated by the consumer perspective although the move away from traditional data...

Catalogue: Panel Research 2006
Author: Marek Vaygelt
October 8, 2006
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Citation

Vaygelt, M. (2006a, October 08). Emerging from the shadow of consumer panels . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/emerging-from-the-shadow-of-consumer-panels-