Emerging from the shadow of consumer panels

Date of publication: October 8, 2006

Catalogue: Panel Research 2006

Author: Marek Vaygelt


This paper reviews the specific challenges faced by Business to Business (B2B) researchers in using internet access panels. The history of internet research has been dominated by the consumer perspective although the move away from traditional data collection methods has been faster in some B2B markets than in consumer research. This paper seeks to raise issues for discussion to allow for B2B researchers to deliver professional data and results in an internet environment.

Marek Vaygelt


This is a long description of some author details.


Research Papers

Research Reports

  • PDF
  • This could also be of interest