Resources Library by ANA

The $800 billion gold mine

Although marketers have historically been willing to write off consumers (and their disposable incomes) when they reached their fiftieth birthdays, the TRUE potential of this population segment has finally been recognized. The Yankelovich MONITOR,...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Albert J. Yesk

June 15, 1991

Age, social status and size of community= Three main variables in French holiday patterns

Following other European countries, France has now its own system monitoring the tourism behaviours of the french market. The paper will explain why and how we in SOFRES launched this French Travel Monitor in April 1990. Emphasis will be put on some...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Dominique Saint-Paul, François Brousseau

Company: KANTAR TNS Malaysia

June 15, 1991

An enquiry into the marketing value of permanent coupon saving promotions

This paper demonstrates how the marketing value of a permanent coupon saving promotion system can be estimated by application of the TARGET MONITOR MODEL. An important finding is that the permanent coupon saving promotion can increase the quality of...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Peter H. van Westendorp

June 15, 1991

BRITAIN

This paper looks at the lessons that have been learned in providing a continuous measurement of tourism in GB in terms of questionnaire design, sampling and analysis. The paper draws on the experience gained by NOP Market Research Ltd in monitoring...

Catalogue: ESOMAR Congress 1989

Author: Charles Ilsley

September 15, 1989

Sweden

This paper briefly describes a continuous market information system for the travel industry in Sweden and shows various applications and usage possibilities. The paper shows how the system can be used to monitor basic market volumes as number of...

Catalogue: ESOMAR Congress 1989

Authors: Bengt Sahlberg, Par Källeskog

Company: Burke, Inc.

September 15, 1989

NSS target monitor

This paper introduces a new approach to the diagnosis of (psycho- logical) brand positions on the market and to the assessment of the effects of marketing communications upon those. The method operationalizes the American concept of Consumer...

Catalogue: ESOMAR Congress 1989

Author: Peter H. van Westendorp

September 1, 1989

In-store movement and purchasing

This work has proved very successful as it has provided retailers with a technique for assessing the functionality of their stores as selling machines. The technique has two main areas of application. Merchandising performance can be effectively...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Authors: S. J. Thornton, M. J. McCullagh, R. P. Bradshaw

June 15, 1989

International advertising tracking

With the development of the global brand strategy, and accompanying it, the global advertising campaign, there follows closely behind the international advertising tracking research. If there is a uniform brand strategy for each country in which a...

Catalogue: Seminar 1988: International Marketing Reserarch

Authors: Lucy Pardy, Astrid Carl-Zeep

June 15, 1988

Research in changing corporate markets

The last two decades, European Banks have learned to face change in their corporate markets from increasing competition, the growing internationalisation of business and the altered economic and industrial climate. The paper shows how research can...

Catalogue: Seminar 1988: Research For Financial Services

Author: Mervyn Flack

June 15, 1988