Abstract:
This paper looks at the lessons that have been learned in providing a continuous measurement of tourism in GB in terms of questionnaire design, sampling and analysis. The paper draws on the experience gained by NOP Market Research Ltd in monitoring tourism in Britain for both the British Tourist Authority (BTA) and the National Tourist Boards of England, Scotland, Wales and Northern Ireland. The BTA has carried out an annual survey measuring the 4 + night holiday taking habits of the British population since 1960 and the National Tourist Boards have been monitoring "all tourism" since 1972. NOP Market Research Ltd has carried out both these surveys since the beginning of the 1970s.
Case Studies
The case for continuous monitoring of travel markets
Catalogue: Seminar 1988: Travel And Tourism Research
Author: Charles Ilsley
 
May 4, 1988
Research Papers
Tourism saturation
Catalogue: Seminar 1977: Travel And Tourism
Author: Thomas J. Carter
 
June 15, 1977
Research Papers
Tourism statistics
Catalogue: Seminar 1977: Travel And Tourism
Author: Raphael R. V. Baron
 
June 15, 1977
