Resources Library by ANA

A case history

In 1981-82 NRK launched a new station, Radio 2 with a programme concept not very different from that of the existing Radio 1. The two stations were run by two separate organizations located 500 kilometres apart, competing for the same listeners. Over...

Catalogue: Radio Research Symposium 1995

Authors: Erik Dalen, Tor Fuglevik

July 1, 1995

Quantity and quality

Broadcasters around the world face similar challenges: how to determine who is listening to their broadcasts, what type of programming appeals to listeners, and how to make their audience share grow. In the United States, an estimated 99.6 million...

Catalogue: Radio Research Symposium 1995

Authors: Rebecca L. Wettemann, Donna M. Vincent

July 1, 1995

Broadcast sponsorship: The viewers' views

Britain has had commercial TV for almost forty years. The ’bargain’ with viewers - free TV for spot advertising - works well for Advertisers, and Research shows is very acceptable to viewers. Five years ago the commercial Broadcasters were...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Author: Ivor Millman

June 15, 1995

Know thy customer

In November 1993 TV I launched South Africa’s first time budget diary. Faced with the impending deregulation of South African broadcasting, the need was felt to investigate the available television audience (in TV l’s target market), and...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Helen van der Walt

May 1, 1994

How to double your audience

In Canada a combination of factors both stimulate and impede audience research. The complex Canadian broadcasting system and the competition among research suppliers create a situation in which innovative research solutions are frequently proposed...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Barry Kiefl

May 1, 1994

Theory and data in the design of interactive television structures

Currently, many companies are designing and testing multi-channel interactive television systems. In many of these designs, the research systems are envisioned to be integrated as part of the medium itself. Such integrated research systems could...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Paul J. Donato, Roland Soong

May 1, 1994

UK radio

This paper begins by describing the development and methodology of RAJAR - the UK's first jointly agreed audience research system for radio, setting this in the context of the structure and needs of the two broadcast sectors - BBC and commercial. It...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Roger Gane

May 1, 1994

American public television in the 500 channel environment: A discussion of current research

Everyday, it seems, we hear new prognostications about what the information super highway, the 500 channel environment and interactive digital compressed optical fiber portend for the future of broadcasting. American Public Television went through a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: David J. Leroy, Barbara I. Gordon, Patricia A. Harris

May 1, 1994

Effective quality

The BBC World Service has been developing a series of performance indicators which permit its activities to be assessed, particularly in comparison with its major competitors in the international radio broadcasting arena. Some of these address...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Allen Cooper, Graham Mytton, Peter Stratton

Company: British Broadcasting Corporation (BBC)

May 1, 1994