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Research papers

Digital matrimony

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Kristin Luck
Company: Decipher, Inc.
October 26, 2011
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Citation

Luck, K. (2011a, October 26). Digital matrimony. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/digital-matrimony


Research papers

The future of work

Technology has revolutionised the way we work. Personal computing freed us from the restraints of the mainframe. Mobile phones have made the iconic British red phone box a rarity. The mobile Internet means we are no longer tied to our desks to access...

Catalogue: Congress 2009: Leading The Way
Authors: Andy Dexter, Leanne Tomasevic, Keith Bailey, Adam Chmielowski
Company: Truth
September 22, 2009
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Citation

Dexter, Tomasevic, Bailey and Chmielowski (2009a, September 22). The future of work. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-future-of-work


Research papers

Mobile internet: threat or opportunity?

This paper assesses how operators view Mobile Internet and whether they see it as a threat or opportunity. It evaluates the key Mobile Internet issues confronting operators and suggests actions that they can potentially take to best exploit the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: David Willan
Company: The BPRI Group
October 20, 2002
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Citation

Willan, D. (2002a, October 20). Mobile internet: threat or opportunity? . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/mobile-internet-threat-or-opportunity-


Research papers

Email, chat lines, newsgroups

Email, chat lines, newsgroups, and forums are the new ways by which people increasingly interact. In this paper a methodology is presented to extract and measure the intangible elements of a relationship, as feelings and opinions, otherwise...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Author: Alessandro Zanasi
March 17, 2002
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Citation

Zanasi, A. (2002a, March 17). Email, chat lines, newsgroups . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/email-chat-lines-newsgroups-