Digital matrimony

Date of publication: October 26, 2011

Company: Decipher, Inc.

Author: Kristin Luck

Abstract:

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and garner rich, useable data. This paper provides an overview of emerging mobile and social networking survey methods, while also showing how content is driving the adoption of new mobile and social networking services.

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