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Digital matrimony

Date of publication: October 26, 2011

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Company: Decipher, Inc.

Author: Kristin Luck

Abstract:

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and garner rich, useable data. This paper provides an overview of emerging mobile and social networking survey methods, while also showing how content is driving the adoption of new mobile and social networking services.

Kristin Luck

Author

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Research Papers

Time is of the essence

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Adhil Patel

Company: KANTAR TNS Malaysia

October 26, 2011

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Citation

Patel, A. (2011a, October 26). Time is of the essence. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/time-is-of-the-essence


Research Papers

Research goes mobile

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Sally Joubert, Christian Dubreuil

Companies: Research Now SSI, Luma Research

November 6, 2012

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Citation

Joubert and Dubreuil (2012a, November 06). Research goes mobile. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/research-goes-mobile


Research Papers

Understanding the complexity of varied devices for taking surveys

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Charles Pearson, Lindsay Veling, Misha Tsvelik, Kalle Backlund, Sandra Jehoel

 

November 6, 2012

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Citation

Pearson, Veling, Tsvelik, Backlund and Jehoel (2012a, November 06). Understanding the complexity of varied devices for taking surveys. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/understanding-the-complexity-of-varied-devices-for-taking-surveys


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Citation

Luck, K. (2011a, October 26). Digital matrimony. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/understanding-the-complexity-of-varied-devices-for-taking-surveys