Abstract:
In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and garner rich, useable data. This paper provides an overview of emerging mobile and social networking survey methods, while also showing how content is driving the adoption of new mobile and social networking services.
Research Papers
Time is of the essence
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
October 26, 2011
Research Papers
Research goes mobile
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Sally Joubert, Christian Dubreuil
Companies: Research Now SSI, Luma Research
November 6, 2012
