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Videos
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Citation

(2022a, September 23). REA - How Fusing Choice Modelling and Virtual Reality saved George Weston Foods $10m. . ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/rea---how-fusing-choice-modelling-and-virtual-reality-saved-george-weston-foods-10m-


Videos

Redesigning a brand tracker

Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
May 14, 2018
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Citation

Garritano and Tavares (2018a, May 14). Redesigning a brand tracker. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/redesigning-a-brand-tracker-9313


Videos

The alchemy of customer segmentation

Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Apala Sabde
January 15, 2017
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Citation

Sabde, A. (2017a, January 15). The alchemy of customer segmentation. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/the-alchemy-of-customer-segmentation


Videos

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW
Authors: Vincent Lenne, Andy Brown
June 15, 2016
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Citation

Lenne and Brown (2016a, June 15). Box clever. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/box-clever-8687


Videos

Econometric sales modelling to determine media ROI

The author will talk about how they calculate ROI using econometric modeling and especially how to make the insights from ROI calculations actionable in planning and strategy. Most of the time econometric modeling is slow and retrospective. So the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Menno van der Steen
June 15, 2016
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Citation

van der Steen, M. (2016a, June 15). Econometric sales modelling to determine media ROI. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/econometric-sales-modelling-to-determine-media-roi


Videos

From stream to structure

One of the biggest problems any researcher is faced with today is reading. We can't read quickly enough. For numeric data there is an ocean of visualisation and analytics available, we can watch trends in 7 colours over 3 dimensions unfold on a smart...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Andrew Jeavons
June 15, 2016
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Citation

Jeavons, A. (2016a, June 15). From stream to structure. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/from-stream-to-structure


Videos

Sound research

How SONOS boosted its growth trajectory by leveraging a universal structure modeling

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
June 15, 2016
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Citation

Feick and Buckler (2016a, June 15). Sound research. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/sound-research


Videos

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data


Videos

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ilana Saarikko, Reed Cundiff
Company: Microsoft
June 15, 2016
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Citation

Saarikko and Cundiff (2016a, June 15). From Big Data to big decisions. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/from-big-data-to-big-decisions