Abstract:
Research Reports
Qualitative research into Natwest press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1979
Research Papers
Pre-testing with rough prototype commercials
Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Author: Harold M. Spielman
 
June 15, 1983
Research Reports
Barclay's 73
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 16, 1973
