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REA - How Fusing Choice Modelling and Virtual Reality saved George Weston Foods $10m.

Date of publication: September 23, 2022

Catalogue: Congress 2022: 75th Anniversary

Companies: George Weston Foods, Nature, Don Smallgoods at George Weston Foods

Authors: Paddy Cain, Don Smallgoods, Nikita Cox

Abstract:

Paddy Cain

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Don Smallgoods

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Nikita Cox

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Brand choice modelling

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Ian D. Greig

 

June 15, 1998

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Greig, I. D. (1998a, June 15). Brand choice modelling. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/brand-choice-modelling


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Virtual reality meets traditional research

Catalogue: Congress 2017: Visionary

Author: Alexandra Chirilov

Company: GfK

October 26, 2017

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Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112


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Marrying marketing research and virtual reality

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Stephen P. Needel

 

January 1, 1995

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Citation

Needel, S. P. (1995a, January 01). Marrying marketing research and virtual reality. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marrying-marketing-research-and-virtual-reality


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Fad and progress in motivation research Authors: Herta Herzog
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Some comments on the use of 3D and strip film Authors: Henry Charles Briant
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Cain, Smallgoods and Cox (2022a, September 23). REA - How Fusing Choice Modelling and Virtual Reality saved George Weston Foods $10m. . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marrying-marketing-research-and-virtual-reality