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Econometric sales modelling to determine media ROI

Date of publication: June 15, 2016

Catalogue: Seminar 2016: Media Return on Investment

Author: Menno van der Steen

Abstract:

The author will talk about how they calculate ROI using econometric modeling and especially how to make the insights from ROI calculations actionable in planning and strategy. Most of the time econometric modeling is slow and retrospective. So the biggest challenge we face is to make it fast and automated. This has resulted in tools that that will be shown in the presentation.

Menno van der Steen

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

van der Steen, M. (2016a, June 15). Econometric sales modelling to determine media ROI. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/econometric-sales-modelling-to-determine-media-roi