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Insights from the Users & Buyers Global Study 2021

The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research...

Catalogue: Webinars 2021
Authors: Kajoli Tankha, Ray Poynter, Stephen Kraus
Companies: The Future Place, Microsoft
August 26, 2021



Many transformational initiatives have been born overnight due to the global pandemic ? but what changes have been made by the Insight Teams in Asia Pacific? Gigi Leung, Head of Strategic Insights & Analytics for Japan, Johnson & Johnson sets...

Catalogue: Webinars 2021
Authors: Gigi Leung, Disha Bhatnagar, Ramanathan Vythilingam, Cristiane Ross
Companies: Johnson & Johnson, Unilever, Pure Group, AirAsia
July 27, 2021

Research papers

Marketing across frontiers

From incorporation in 1971 until today Novaction has reported over 4000 studies based on marketing models. These projects have been conducted across the 5 continents in 55 countries. In Japan alone over 1200 projects have been reported. Over 250...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi
June 15, 1998

Research papers

Intelligent building

This paper will be focused on the illustration of the use done by the subscribers of a multiclient study on the European market of Intelligent Building - vendors of technology and large owners of buildings - of the results of this study. A short...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Roberto Taranto
June 15, 1992

Research reports

ESOMAR Annual Market Study 1988

This current report covers the 1988 market statistics. For the first year ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of research covered...

Catalogue: Global Market Research
Author: ESOMAR B.V.
July 1, 1989

Research papers

What price consultancy?

This paper is written from the viewpoint of a London-based market research agency which undertakes all types of international market research. The paper is primarily concerned with the opportunities that may exist for the researcher in the middle...

Catalogue: Seminar 1988: Business To Business Research
Author: Michael Wilsdon
June 15, 1988

Research papers

Marketing analysis on the basis of consumers' degree of involvement

Consumers' involvement in products considerably moderates their reactions to marketing and advertising stimuli. Involvement has now gained the status of a major parameter to be taken into account in advertising and marketing strategies. Current...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Gilles Laurent, Jean-Nöel Kapferer
Company: IFOP
June 15, 1984

Research papers

The financial market data service for establishments (German)

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1984

Research papers

A United States perspective on the status and future of international marketing research

The aim of the study was to obtain an understanding of current and future international marketing research needs in the United States. The paper analyses the data by the type of corporation/advertising agency, the size of the international research...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Eileen A. Kelly
June 15, 1984