ESOMAR Annual Market Study 1988

Date of publication: July 1, 1989

Author: ESOMAR B.V.

Abstract:

This current report covers the 1988 market statistics. For the first year ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of research covered and the numbers employed. The availability of such information would help the European market research community both to promote and defend its interests at governmental and European Community (EC) level.

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