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Videos

Empowering People Within Canada to Engage in Human Rights

The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...

Catalogue: Congress 2024
Authors: Amy Knowles, Ryan Hughes, Riva Harrison
October 1, 2024
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Citation

Knowles, Hughes and Harrison (2024a, October 01). Empowering People Within Canada to Engage in Human Rights. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/empowering-people-within-canada-to-engage-in-human-rights-12578


Videos

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
October 1, 2024
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Citation

Nguyen, Surana and Bhamoriya (2024a, October 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in-12581


Videos

Supercharge your CSR Marketing Strategy

Orange has embarked on an innovative journey to further its CSR marketing strategy, with a particular focus on significantly reducing its carbon footprint as part of its ?Lead the Future? plan. Thanks to the strategic integration of GenAI persona...

Catalogue: Congress 2024
Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet
October 1, 2024
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Citation

Guinaudeau, Hubert, Desbouvries , Simion and Herbert Collet (2024a, October 01). Supercharge your CSR Marketing Strategy . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/supercharge-your-csr-marketing-strategy--12607


Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
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Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12557


Videos

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
October 1, 2024
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Citation

Kyriakidi and Ostler (2024a, October 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth--12644


Videos

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024
Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy
October 1, 2024
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Citation

Krolik, Raoufian and Murphy (2024a, October 01). A Synthesis of Minds. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/a-synthesis-of-minds-12615


Videos

Nothing to Fear but Fear Itself

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024
Authors: Ramasubramanian Narayanan, Shobha Prasad
October 1, 2024
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Citation

Narayanan and Prasad (2024a, October 01). Nothing to Fear but Fear Itself. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/nothing-to-fear-but-fear-itself-12633


Videos

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024
Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos
October 1, 2024
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Citation

Kokiopoulos and Grentzelos (2024a, October 01). Unveiling the Chorus of Modern Society. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/unveiling-the-chorus-of-modern-society-12642


Videos

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024
Authors: Hannah Wright, Daniel Cunill
October 1, 2024
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Citation

Wright and Cunill (2024a, October 01). Mindful Heroes. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/mindful-heroes-12600