You searched for: "*"

The results has been filter on Tags containing Indicators.
ANA has found 14 results for you, in 264 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Unifying measures of customer experience and satisfaction

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We’ve...

Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
Company: GlobeScan Incorporated
September 23, 2018

Videos

Unifying measures of customer experience and satisfaction

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We've enabled the...

Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
September 23, 2018

Research papers

Using behavioural affinities on web sites to maximise one's media plan

With the emergence of behavioural measurement and profile analysis on internet sites, companies now have the opportunity to target various Internet populations on a large diversity of web sites and/or channels of site. Setting up one’s online...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Bruce Hoang, Daniel Brechignac
June 1, 2001

Research papers

Presentation and practical use of indicators to measure efficiency and the quality of service

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot
June 15, 1983

Research papers

Presentation and practical use of indicators to measure efficiency and the quality of service (French)

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot
June 15, 1983

Research papers

Strategic marketing in times of shortages

This paper suggests a model for strategic marketing planning in times of shortages, and outlines the information requirements that are necessary as input to the model. This paper is based on the available literature, as well as on an exhaustive study...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Nicolas Papadopoulos
June 15, 1982

Research papers

Cultural changes in The Netherlands 1958-1981

This paper is aimed at giving a description of the research launched in the Netherlands into the systematic measuring of social and cultural changes. Apart from giving a description of this systematic method and the research methods used we will go...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: J. W. Becker, Ger C. Schild
Company: NIPO
June 15, 1982

Research papers

A climate of doom

Intrigued by many references to a possible climate of doom in the Netherlands and a lack of social research related to this subject, the Nederlandse Stichting voor Statistiek (NSS) undertook a study of this phenomenon. Based upon the research it was...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Arnold de Vos
June 15, 1982

Research papers

A method of quantitative comparison of regional markets

Traditionally, classificatory economic research has adopted two main approaches: - Heuristic, which is based on the assumptions, the knowledge and the intuition of experts, and; -Mathematical, which is based on formalised models, usually of a...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Andrey A. Goriatchev, S. A. Redkozubov
June 15, 1979