Resources Library by ANA

Towards harmonization of international radio audience measurement

The paper describes work done to establish guidelines for the measurement of audiences to international radio broadcasters. Following a brief overview of the development of audience measurement services within international radio broadcasters, and a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Allen Cooper

Company: British Broadcasting Corporation (BBC)

June 15, 1996

Effective quality

The BBC World Service has been developing a series of performance indicators which permit its activities to be assessed, particularly in comparison with its major competitors in the international radio broadcasting arena. Some of these address...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Allen Cooper, Graham Mytton, Peter Stratton

Company: British Broadcasting Corporation (BBC)

May 1, 1994

Global audiences

This paper is in two sections. First we will give an account of audience measurement research commissioned by the BBC World Service in many different countries around the world. We will outline the purposes of this research, describe how it is...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Graham Mytton, Allen Cooper

June 15, 1992

The use of postal questionnaire measures in international research

This paper will use material from three studies to demonstrate that, even at low levels of participation, postal surveys can be used for rapid and reliable feedback.

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: Allen Cooper

Company: British Broadcasting Corporation (BBC)

June 15, 1984