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The use of postal questionnaire measures in international research

Date of publication: June 15, 1984

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Company: British Broadcasting Corporation (BBC)

Author: Allen Cooper

Abstract:

This paper will use material from three studies to demonstrate that, even at low levels of participation, postal surveys can be used for rapid and reliable feedback.

Allen Cooper

Author

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The use of postal surveys in the assessment of certain characteristics of non-consumer markets

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Eric Shankleman

 

June 15, 1962

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Citation

Shankleman, E. (1962a, June 15). The use of postal surveys in the assessment of certain characteristics of non-consumer markets. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/the-use-of-postal-surveys-in-the-assessment-of-certain-characteristics-of-non-consumer-markets


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The use of market research in international marketing management

Catalogue: ESOMAR/WAPOR Conference 1965

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June 15, 1965

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Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-


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Direct interviewing versus postal questionnaires

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Jean-Louis Laborie

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October 1, 1973

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Laborie, J. (1973a, October 01). Direct interviewing versus postal questionnaires. ANA - ESOMAR. Retrieved August 21, 2025, from


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Citation

Cooper, A. (1984a, June 15). The use of postal questionnaire measures in international research. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/direct-interviewing-versus-postal-questionnaires