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Research papers

Tips and Tricks to Make Pricing Research Better and More Actionable

Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as established by behavioural economics. The learnings from...

Catalogue: North America 2024 - Innovation
Author: Per Sjofors
Company: Sjofors Partners Inc
August 5, 2024

Research papers

Transformative Insights: The Journey from Research in Sustainable Innovation

In a world where strategic innovation is pivotal for lasting impact, the role of market(ing) research in supporting startups on this journey is also pivotal, but many startups are skittish when it comes to investing funding towards consumer research...

Catalogue: North America 2024 - Innovation
Authors: Megan Peitz, Nitin Iyer, Harry Tannenbaum
Companies: Mill, Numerious
August 5, 2024

Research papers

From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer

To capture consumer attention in the competitive ready-to-drink (RTD) alcoholic beverage space, products must stand out on the shelf and catch the consumer?s eye. However, that?s just the tip of the iceberg in this burgeoning category: in order to...

Catalogue: North America 2024 - Innovation
Authors: Shira Horn, Jenny Stephen
Companies: Suntory , AMC Global
July 5, 2024

Research papers

Editorial

As we gather in Chicago for ESOMAR's 2024 edition of the Art & Science of Innovation, the conference committee and I are excited to introduce you to a programme chock-filled with thought-provoking ideas, smart and ready-to-use toolkits and big...

Catalogue: North America 2024 - Innovation
Author: Giulia Gasperi
Company: TRIPTK
July 5, 2024

Research papers

Hispanics across the Americas

Knowing your target audience's future needs and behaviours is invaluable in order for a business to grow. Yet often, our view into the future is murky, and it is challenging to identify the most significant shifts in attitudes, values,...

Catalogue: Latin America 2020 - Insights Festival
Authors: Roberto Ruiz, Rachel Bonsignore
Companies: GfK, Univision Communications Inc.
October 19, 2020

Research papers

Segmentation of Hispanic consumers in the United States based on the new acculturation model

The purpose of this paper is to provide a brief history of Acculturation Models as well as a new recommended approach to sub-segmenting the U.S. Hispanic market. There are discussions on other factors related to acculturation that may affect the way...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Gustavo Alvarez, Ricardo J. Alvarez
Company: Ipsos MRBI
October 24, 2004

Research papers

Healthcare mega-trends in the United States and Germany

Throughout the world health care systems are stressed, and have developed different approaches and answers to solve the problems. This paper describes the upcoming trends and solutions in the healthcare system and which experts expect for the sixth...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Dieter Korczak
Company: GP Forschungsgruppe
February 23, 2003

Research papers

E-investing and on-line services for affluent clients

This paper describes how financial institutions in the United States and the affluent are responding to the availability of on-line investment services. It provides lessons learned to date in an ever fast-changing environment. The results are based...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Ellen Sills Levy
Company: Research Now SSI
September 1, 1999

Research papers

International strategy of U.S. retails and the role of market research

The American economy is perhaps in the best condition it has been in the past fifty years. The same cannot be said of retailing, which has been struggling for three years. The struggle revolves around a changing competitive environment as well as...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: David J. Rachman, Swee L. Chia
June 15, 1997