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Healthcare mega-trends in the United States and Germany

Date of publication: February 23, 2003

Catalogue: ESOMAR Global Healthcare Conference 2003

Company:

Author: Dieter Korczak

Abstract:

Throughout the world health care systems are stressed, and have developed different approaches and answers to solve the problems. This paper describes the upcoming trends and solutions in the healthcare system and which experts expect for the sixth Kondratieff economic cycle. Nine mega-trends were identified, similar in the United States and Germany even though the health care systems are different. The results are based on secondary analysis and in-depth face-to-face interviews with 125 experts and opinion leaders in the United States and Germany.

Dieter Korczak

Author

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