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Research papers

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations
Authors: David Jamieson, Grant Miller, John Crockett
Company: IRIS Network
October 1, 2015
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Citation

Jamieson, Miller and Crockett (2015a, October 01). Modular surveys for agile research solutions. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/modular-surveys-for-agile-research-solutions-8584


Videos

Is this an insight?

The research industry needs to reclaim its most precious asset–the insight. Unless we produce insights, we are just selling small data. We must brand insight as our product and we can only do this by defining it and distinguishing it from...

Catalogue: Congress 2015: Revelations
Authors: Luke Perry, Peter Totman
June 15, 2015
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Citation

Perry and Totman (2015a, June 15). Is this an insight?. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/is-this-an-insight-


Videos

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Findlay, K. (2015a, June 15). The shape of conversations. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-shape-of-conversations


Videos

The talent contest: ESOMAR young researcher of the year

Recognising young researchers under the age of 30 for outstanding, original and creative research addressing today's most challenging global issues.

Catalogue: Congress 2015: Revelations
Authors: Laurent Florès, Samantha Bond, Arindam Mohanty, Brett Ao
June 15, 2015
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Citation

Florès, Bond, Mohanty and Ao (2015a, June 15). The talent contest: ESOMAR young researcher of the year. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-talent-contest-esomar-young-researcher-of-the-year


Videos

Research reinvention at Unilever

Freeside chat: BV Pradeep, ESOMAR Council Member and Unilever UK an Stan Sthanunathan, Unilever UK.

Catalogue: Congress 2015: Revelations
Authors: Stan Sthanunathan, BV Pradeep
June 15, 2015
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Citation

Sthanunathan and Pradeep (2015a, June 15). Research reinvention at Unilever. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/research-reinvention-at-unilever


Videos

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations
Author: David G. Bakken
June 15, 2015
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Citation

Bakken, D. G. (2015a, June 15). The theory of the crime. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-theory-of-the-crime


Videos

Driving success through Big Data segmentation

The GFC posed an enormous challenge to GE Capital's consumer business in Australia given the seismic shift driven in consumer mindsets in relation to finance, credit and debt. To chart a course for success post-GFC, Nature and The Lab developed a...

Catalogue: Congress 2015: Revelations
Authors: Chris Crook, Kate Sokulski, Paul Labagnara, Peter Stuchbery
Company: Research Now SSI
June 15, 2015
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Citation

Crook, Sokulski, Labagnara and Stuchbery (2015a, June 15). Driving success through Big Data segmentation. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/driving-success-through-big-data-segmentation


Videos

20:20:20- 20 predictions for 2020

20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. There’s something for everyone in this piece as the 20 predictions are applicable to a range...

Catalogue: Congress 2015: Revelations
Author: Ernest Collings
Company: MESH Experience
June 15, 2015
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Citation

Collings, E. (2015a, June 15). 20:20:20- 20 predictions for 2020. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/20-20-20--20-predictions-for-2020-8387