You searched for: "*"

The results has been filter on Catalogues containing Congress 2015: Revelations.
ANA has found 89 results for you, in 157 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

All the little things

I am 45 years old and have never held hands with a lover in public, shared Irish drag queen Panti in an impassioned defence of free speech in Ireland, after she was heavily criticised for calling out homophobes in the media. Ireland's foremost...

Catalogue: Congress 2015: Revelations
Author: Panti Bliss
June 15, 2015
×

Citation

Bliss, P. (2015a, June 15). All the little things. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/all-the-little-things


Videos

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations
Author: Annie Pettit
June 15, 2015
×

Citation

Pettit, A. (2015a, June 15). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples-8404


Videos

Has customer centricity been lacking empathy all along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...

Catalogue: Congress 2015: Revelations
Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet
June 15, 2015
×

Citation

Phillips, Nicita, Smith and Scarlet (2015a, June 15). Has customer centricity been lacking empathy all along?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/has-customer-centricity-been-lacking-empathy-all-along-


Videos

Ireland and same-sex marriage

Eliciting reliable and credible data from marginalised populations without compromising their safety is a dream of LGBT advocacy throughout the world. New survey technologies offer such a potential. Working in collaboration with ILGA (International...

Catalogue: Congress 2015: Revelations
Authors: Aengus Carroll, Eric Meerkamper
June 15, 2015
×

Citation

Carroll and Meerkamper (2015a, June 15). Ireland and same-sex marriage. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/ireland-and-same-sex-marriage


Videos

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV....

Catalogue: Congress 2015: Revelations
Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor
Companies: Tapestry, Flamingo
June 15, 2015
×

Citation

Kurz, McIlvenna, Himowitz, Wright and Taylor (2015a, June 15). TV re[defined]. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/tv-re-defined-


Videos

The path to purchase

Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This presentation will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research...

Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
June 15, 2015
×

Citation

Needel, S. P. (2015a, June 15). The path to purchase. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-path-to-purchase


Videos

Insight to action: Using survey data to target customers and increase ROI through digital media

Our client, InterContinental Hotels Group (IHG), wanted to increase consideration for stays, as well as web site bookings, for their Holiday Inn brand through an online ad campaign. TNS used a proprietary research survey tool, ConversionModel, to...

Catalogue: Congress 2015: Revelations
Authors: Chris Freehauf, Morgan Lozier, Phil Maves
Company: KANTAR TNS Malaysia
June 15, 2015
×

Citation

Freehauf, Lozier and Maves (2015a, June 15). Insight to action: Using survey data to target customers and increase ROI through digital media. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/insight-to-action-using-survey-data-to-target-customers-and-increase-roi-through-digital-media


Videos

Belief, intent, action!

We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we don’t.Innovative approaches are required to explain the ‘intent-action gap’ and elicit levers to drive action. In...

Catalogue: Congress 2015: Revelations
Authors: Anurag Vaish, Sema Sgaier, Steve Kretschmer, Ram Prasad, Tim Sweeney, Jeff Mulhausen, Katie Plocheck, Maaya Sundaram, Maria Eletskaya
Company: Ipsos MRBI
June 15, 2015
×

Citation

Vaish et al. (2015a, June 15). Belief, intent, action!. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/belief-intent-action--8400


Videos

Best practices with content marketing

Does content marketing work? And if so, why? This session explores the evolving world of content marketing, including branded entertainment, native advertising, and custom newsroom programmes. Over the past three years, AOL has built a large...

Catalogue: Congress 2015: Revelations
Author: Christian Kugel
June 15, 2015
×

Citation

Kugel, C. (2015a, June 15). Best practices with content marketing. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/best-practices-with-content-marketing-8402