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Research papers

In TQ, the process can be as important as the results

This paper describes how Unilever's Personal Products Companies in Europe used a Customer Satisfaction Survey to improve their relationship with their customers in the retail trade. It does not present a revolutionary approach to the methodology of...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Deborah Petty, Ian Hewitt
September 1, 1993
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Citation

Petty and Hewitt (1993a, September 01). In TQ, the process can be as important as the results. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/in-tq-the-process-can-be-as-important-as-the-results


Research papers

Implementing internal customer satisfaction measurement within a market research agency

This paper is divided into two parts. The first part describes why we decided to set up an internal customer satisfaction survey within BMRB International, it reviews the issues that we confronted and how we decided to resolve these. It also...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Stella Hall, Derek Mesure
September 1, 1993
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Citation

Hall and Mesure (1993a, September 01). Implementing internal customer satisfaction measurement within a market research agency. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/implementing-internal-customer-satisfaction-measurement-within-a-market-research-agency


Research papers

Customer, dealer and employee satisfaction

To ensure quality at all levels requires comprehensive and continuous surveys and feedback between customers, dealers and the manufacturer. This allows strategy and action to be integrated at all levels in the meeting of customer needs. The needed...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Gary Mutz, Ian D. Greig, Simon Howell
June 15, 1993
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Citation

Mutz, Greig and Howell (1993a, June 15). Customer, dealer and employee satisfaction. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/customer-dealer-and-employee-satisfaction


Research papers

Expert or consumer language? Why not both?

We use language to describe and communicate our impressions and feelings to other people. When a single language is spoken by a group of people, there is no problem in understanding. However, where there are 2 different languages, to get an...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Francisco Batalla
June 15, 1993
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Citation

Batalla, F. (1993a, June 15). Expert or consumer language? Why not both?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/expert-or-consumer-language-why-not-both-


Research papers

The brand triad in Europe

The brand triad has become a crucial instrument of communication planning in Germany today. It enables the gradual route taken by consumer potentials along the path to the goal of brand usage to be traced step by step, as well as analysing the status...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Eckhard Korf, Harald Kunzer, Rolf-Rudiger Nausch
September 1, 1992
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Citation

Korf, Kunzer and Nausch (1992a, September 01). The brand triad in Europe . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-brand-triad-in-europe-


Research papers

The brand triad in Europe (German)

The brand triad has become a crucial instrument of communication planning in Germany today. It enables the gradual route taken by consumer potentials along the path to the goal of brand usage to be traced step by step, as well as analysing the status...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Rolf-Rudiger Nausch, Harald Kunzer, Eckhard Korf
September 1, 1992
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Citation

Nausch, Kunzer and Korf (1992a, September 01). The brand triad in Europe (German). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-brand-triad-in-europe-german-


Research papers

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing (German)

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The...

Catalogue: ESOMAR Congress 1988
Author: Jörg Rehorn
September 1, 1988
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Citation

Rehorn, J. (1988a, September 01). How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing (German). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-does-the-trade-see-manufacturers-results-of-a-representative-survey-of-the-central-organisation-in-german-food-retailing-german-


Research papers

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The retail...

Catalogue: ESOMAR Congress 1988
Author: Jörg Rehorn
September 1, 1988
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Citation

Rehorn, J. (1988a, September 01). How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-does-the-trade-see-manufacturers-results-of-a-representative-survey-of-the-central-organisation-in-german-food-retailing


Research papers

Trade research

Trade research is a collective term for a series of specially developed techniques serving the needs and objectives of marketing management at the various stages of the distribution network. Just as the elementary methods of consumer research have...

Catalogue: Consumer Market Research Handbook
Authors: Gill Welch, Brian C. Pymont
August 1, 1986
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Citation

Welch and Pymont (1986a, August 01). Trade research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/trade-research