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Research papers

Advertisement post tests in magazines

This paper describes the methods of measuring the effectivity of ads in print media after their insertion, in the competitive environment . The traditional methods for measuring physical contacts are recognition and recall. A discussion of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Eva Maria Hess
Company: Media Markt Analysen GmbH & Co. KG
March 1, 1976
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Citation

Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertisement-post-tests-in-magazines


Research papers

The role of research in finding and keeping vital personnel

If research is to be considered a viable instrument for keeping top management informed in all areas where their decisions are needed, it must be prepared to do more than it is doing at present. Companies need more people, better people, to expand...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: David North, Natalie Corson North
August 21, 1967
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Citation

North and Corson North (1967a, August 21). The role of research in finding and keeping vital personnel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-finding-and-keeping-vital-personnel