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Research papers

User acceptance of online-services

On the fast developing "Information Highway" market testing methods for the acceptance of Online Services will gain an increasing importance. While all services are using a graphic user interface (Windows) a real acceptance test can only be realized...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Anton Lohmann
Company: GfK
September 1, 1996
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Citation

Lohmann, A. (1996a, September 01). User acceptance of online-services . ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/user-acceptance-of-online-services-