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Videos

Long-term tragedy versus short-term response

The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone presented. Rwanda still has huge and immediate needs - SURF...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Will Goodhand, Sam Munderere
Company: System1 Research Ltd
September 8, 2019
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Citation

Goodhand and Munderere (2019a, September 08). Long-term tragedy versus short-term response. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/long-term-tragedy-versus-short-term-response-10697


Research papers

Long-term tragedy versus short-term response

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Will Goodhand, Sam Munderere
Company: System1 Research Ltd
September 8, 2019
×

Citation

Goodhand and Munderere (2019a, September 08). Long-term tragedy versus short-term response. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/long-term-tragedy-versus-short-term-response


Videos

The road to happiness (Portuguese)

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 8, 2019
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Citation

Nishio and Romano (2019a, April 08). The road to happiness (Portuguese). ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/the-road-to-happiness-portuguese-


Research papers

The road to happiness

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 7, 2019
×

Citation

Nishio and Romano (2019a, April 07). The road to happiness. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/the-road-to-happiness


Videos

Find YOUR Brilliance!

The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.

Catalogue: Congress 2018
Authors: Caroline Goyder, Will Goodhand
Company: System1 Research Ltd
September 23, 2018
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Citation

Goyder and Goodhand (2018a, September 23). Find YOUR Brilliance!. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/find-your-brilliance-


Videos

Moving power, not stopping power

This presentation describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone...

Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
November 27, 2017
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Citation

Wood, Hunt and Ewing (2017a, November 27). Moving power, not stopping power. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/moving-power-not-stopping-power-9191


Videos

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
October 26, 2017
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Citation

Simon, J. (2017a, October 26). Feel more, click more. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/feel-more-click-more-9102


Research papers

Moving power, not stopping power

This paper describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone the...

Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
September 4, 2017
×

Citation

Wood, Hunt and Ewing (2017a, September 04). Moving power, not stopping power. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/moving-power-not-stopping-power


Research papers

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
August 31, 2017
×

Citation

Simon, J. (2017a, August 31). Feel more, click more. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/feel-more-click-more