Back

The road to happiness (Portuguese)

Date of publication: April 8, 2019

Catalogue: Latin America 2019

Company:

Authors: Celia Nishio, Juliana Romano

Abstract:

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Celia Nishio

Author

This is a long description of some author details.

Juliana Romano

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The road to happiness

Catalogue: Latin America 2019

Authors: Celia Nishio, Juliana Romano

Company: System1 Research Ltd

April 7, 2019

×

Citation

Nishio and Romano (2019a, April 07). The road to happiness. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/the-road-to-happiness


Research Papers

Reel happiness

Catalogue: Congress 2015: Revelations

Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight

 

October 1, 2015

×

Citation

Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/reel-happiness-8587


Webinars

Discovering the Hidden Keys to Happiness Around the World

Catalogue: Webinars 2021

Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell

Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data

November 11, 2021

×

Citation

Puleston et al. (2021a, November 11). Discovering the Hidden Keys to Happiness Around the World. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/discovering-the-hidden-keys-to-happiness-around-the-world


  • Video
The application of factor analysis to the study of army morale Authors: Charles Chandessais
Market research as a tool for prognosis Authors: Bareld van der Meer
Market research as a tool for prognosis (French) Authors: Bareld van de Meer
Contribution to the discussion Thursday afternoon, September 15th Authors: Horst Stern
Market research and forecasting with the Netherlands postal and telecommunications services Authors: A. V. D. Putten
Marketing activities in Japan Authors: Hiromitsu Homma
Suggestions for the use of a simulation technique in magazine selection Authors: Jean Michel Agostini
The application of "psychological ironmongery" to commercial problems Authors: John M. Caffyn, N. A. Brown
The measurement of pupil dilation as a market research tool Authors: Günter König, Carmen Lakaschus, Mark R. C. Lovell
Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action Authors: Alain de Vulpian
×

Citation

Nishio and Romano (2019a, April 08). The road to happiness (Portuguese). ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/discovering-the-hidden-keys-to-happiness-around-the-world