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The road to happiness (Portuguese)

Date of publication: April 8, 2019

Catalogue: Latin America 2019

Company:

Authors: Celia Nishio, Juliana Romano

Abstract:

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Celia Nishio

Author

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Juliana Romano

Author

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Research Papers

The road to happiness

Catalogue: Latin America 2019

Authors: Celia Nishio, Juliana Romano

Company: System1 Research Ltd

April 7, 2019

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Citation

Nishio and Romano (2019a, April 07). The road to happiness. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/the-road-to-happiness


Research Papers

Reel happiness

Catalogue: Congress 2015: Revelations

Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight

 

October 1, 2015

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Citation

Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/reel-happiness-8587


Webinars

Discovering the Hidden Keys to Happiness Around the World

Catalogue: Webinars 2021

Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell

Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data

November 11, 2021

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Citation

Puleston et al. (2021a, November 11). Discovering the Hidden Keys to Happiness Around the World. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/discovering-the-hidden-keys-to-happiness-around-the-world


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Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action Authors: Alain de Vulpian
×

Citation

Nishio and Romano (2019a, April 08). The road to happiness (Portuguese). ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/discovering-the-hidden-keys-to-happiness-around-the-world