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The road to happiness (Portuguese)

Date of publication: April 8, 2019

Catalogue: Latin America 2019

Company:

Authors: Celia Nishio, Juliana Romano

Abstract:

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Celia Nishio

Author

This is a long description of some author details.

Juliana Romano

Author

This is a long description of some author details.

Videos

PEPFlix (Spanish)

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Javier Cohenar

Company: PepsiCo

May 14, 2018

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Citation

Cohenar, J. (2018a, May 14). PEPFlix (Spanish). ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/pepflix-spanish-


Videos

Social media meets Artificial Intelligence (Spanish)

Catalogue: Latin America 2017: #IN

Authors: Horacio Gonzalez, Moisés Arizpe

Company: KANTAR TNS Malaysia

June 15, 2017

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Citation

Gonzalez and Arizpe (2017a, June 15). Social media meets Artificial Intelligence (Spanish). ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence-spanish-


Videos

What now? (Spanish)

Catalogue: Latin America 2017: #IN

Author: Alejandro Schtulmann

 

April 5, 2017

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Citation

Schtulmann, A. (2017a, April 05). What now? (Spanish). ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/what-now-spanish-


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Citation

Nishio and Romano (2019a, April 08). The road to happiness (Portuguese). ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/what-now-spanish-