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The road to happiness (Portuguese)

Date of publication: April 8, 2019

Catalogue: Latin America 2019

Company:

Authors: Celia Nishio, Juliana Romano

Abstract:

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Celia Nishio

Author

This is a long description of some author details.

Juliana Romano

Author

This is a long description of some author details.

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Citation

Nishio and Romano (2019a, April 08). The road to happiness (Portuguese). ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/the-road-to-happiness-portuguese-