The road to happiness

Date of publication: April 7, 2019

Catalogue: Latin America 2019

Abstract:

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Celia Nishio

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Juliana Romano

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